A large part of Albania's national income comes from tourism. Tourism - as of 2013 - funds 10% of its gross domestical product, and this is expected to increase. Albania welcomed around 4.2 million visitors in 2012, mostly from neighbouring countries and the European Union. In 2011, Albania was recommended as a top travel destination, by Lonely Planet.
In 2014 Albania was nominated number 4 global touristic destination by New York Times The number of tourists has increased by 20% for 2014 as well .
The bulk of the tourist industry is concentrated along the Adriatic and the Ionian Sea coast. The latter has the most beautiful and pristine beaches, and is often called the Albanian Riviera.
Albanian seaside has a considerable length of 450 km, including even the lagoon area which you find within. The seaside has a particular character because it is rich in varieties of sandy beaches, capes, coves, covered bays, lagoons, small gravel beaches, sea caves etc. Some parts of this seaside are very clean ecologically, which represent in this prospective unexplored areas, very rare in Mediterranean area.
The increase in foreign visitors is dramatic, Albania had only 500,000 visitors in 2005, while in 2012 had an estimated 4.2 million tourists. An increase of 840% in only 7 years. Several of the country’s main cities are situated along the pristine seashores of the Adriatic and Ionian Seas.
An important gateway to the Balkan Peninsula, Albania’s ever-growing road network provides juncture to reach its neighbors in north south, east, and west. Albania is within close proximity to all the major European capitals with short two or three hour flights that are available daily.
Tourists can see and experience Albania’s ancient past and traditional culture.
Seventy percent of Albania's terrain is mountainous and there are valleys that spread in a beautiful mosaic of forests, pastures, springs framed by high peaks capped by snow until late summer spreads across them.
Albanian Alps, part of the Prokletije or Accursed Mountains range in Northern Albania bearing the highest mountain peak. The most beautiful mountainous regions that can be easily visited by tourists are Dajti, Thethi, Voskopoja, Valbona, Kelmendi, Prespa, Dukat and Shkreli.